BADGLEY MISCHKA - STORM
CONCEPT, POSTER DESIGN, VIDEO FOR ADVERTISING & WEB, PHOTOGRAPHY FOR SOCIAL MEDIA
Badgley Mischka
BADGLEY MISCHKA - STORM
CONCEPT, POSTER DESIGN, VIDEO FOR ADVERTISING & WEB, PHOTOGRAPHY FOR SOCIAL MEDIA
THE ASK - TO CREATE A FASHION FILM TO SHOWCASE THE FALL WINTER COLLECTION.
THE IDEA - TO CREATE A VISUAL FILM, WHERE THE MODELS BATTLE THE ELEMENTS OF A STORM. THE VAST SURREAL LANDSCAPES BECOME THEIR RUNWAY.
THE FILM WAS SHOT IN A STUDIO IN NYC, USING GREEN SCREEN AND BACKGROUND PLATES, MIXED WITH PAINTED BACKDROPS WHERE THE MODELS INTERACTED WITH THE SNOW AND RAIN. THE ENTIRE FILM WAS CHOREOGRAPHED AND EACH ACTION TIMED PRECISELY.
THE FILM WAS NOMINATED IN 5 CATEGORIES AND WON BEST CREATIVE DIRECTION AND BEST CONCEPT AT THE INTERNATIONAL FASHION FILM FESTIVAL.
VIDEO CAMPAIGN
