Eric Niemand
ERIC NIEMAND MENS UNDERWEAR
CONCEPT, PRINT CAMPAIGN, BRAND VIDEOS
THE ASK - TO CREATE A BRAND IMAGE THAT PROFILES THE TECHNICAL CONCEPT OF THE UNDERWEAR 'LIFTING AND SHAPING' WHILE MAKING INT SEXY, HIGH FASHION AND ALSO A BIT CHEEKY.
THE IDEA- 'THE PERFECT BUTT!'- WE CHOSE 4 DIVERSE MALE MODELS AND SHOT THEM IN BLACK & WHITE, ON A SIMPLE GREY BACKGROUND DOING THEIR VARIOUS SPORTS ( YOGA, BOXING, ATHLETICS ETC) AND CAPTURING BEAUTIFUL BODY MOVEMENT IS THE VARIOUS STYLES OF UNDERWEAR.
FOR THE VIDEO WE ASKED THEM TO COMMENT ON HOW THEY FELT WEARING THE UNDERWEAR. I ASKED THEM TO ACT LIKE THEY ARE LOOKING APPROVINGLY AT THEMSELVES IN A MIRROR AND LIKING WHAT THEY SEE.
WE ADDED THE TRACK IM TOO SEXY TO MAKE IT MORE PLAYFUL AND TONGUE IN CHEEK.
THE RESULT- A CHEEKY , ELEGANT BRAND THAT HAS A PLAYFUL PERSONALITY , LOOKS GOOD AND FEELS GOOD.
BRAND VIDEOS
