THE ASK- TO CREATE AN ENGAGING FILM FOR MIJENTA TO BE SHOWN AT THE WORLD CUP IN DOHA FEATURING THEIR INTERNATIONAL DISTRIBUTION  - MEXICO, NEW YORK, AMSTERDAM, BARCELONA, AND LONDON.

THE CREATIVE - WITH A LIMITED BUDGET, DANIELA’S IDEA WAS TO CREATE A SERIES OF VIGNETTES THAT LOOK LIKE THEY WERE SHOT AROUND THE WORLD BUT ALL SHOT IN NYC WITH THE HELP OF STOCK FOOTAGE TO INTRODUCE EACH CITY.

INSPIRED BY A MIX OF MISSION IMPOSSIBLE AND THE HEIST SEQUENCE IN THOMAS CROWN FROM 1968 WITH STEVE MC QUEEN, THE FILM TAKES THE AUDIENCE ON AN INTERNATIONAL JOURNEY OF INTRIGUE AND MYSTERY, WITH EACH CITY RUNNING ON ITS OWN FOR SOCIAL MEDIA HYPE AND THEN CULMINATING IN THE 90 SECOND FILM WHERE ALL THE CHARACTERS MEET AND ARRIVE AT THE FABULOUS  MIJENTA PARTY. " THE PLACE TO BE"